Separating
the market into different categories according to geographical and customers
need .For example McDonald couldn't offer meat burger in India because cows are
considered sacred in India .So by keeping in mind their religious and people
need they focused on providing chicken burgers etc. Similar case with Pakistan
they cannot offer pig burger in Pakistan because here it is considered as a Haram thing to eat. Not only this the segmentation also divides the person
like a person who is diabetic and a non diabetic, you cannot offer sweet sugary
juices to both of them especially for a diabetic person ,NESTLE did in providing
its juices to both of its customers,for a diabetic person a sugar free juice so
that he/she can also enjoy the taste of NESTLE juice in similar kind of manner.
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